“Why would you set up a super sad place so sad that even the homeless don’t want to go to your yard?”


That was one of the reactions I got after a little interview with a volunteer at a local petting zoo. I wondered how I could convince the owner to do something about it.


A game in which the answer had to be passed on to him at all times. Invitations to join the game for a day were sent to all primary schools within a radius of 25km. hundreds of phone calls he had to click away one day until he finally changed something about this super sad place.